In the first episode of Season 2 of Next On The Menu, Co-Hosts Andrew Baxter and Mitch Edwards talk once again with global food futurist, Melissa Clark-Reynolds. Melissa delivered plenty of hard-hitting, punchy take-aways that pork producers absolutely need to hear. From COVID key learnings influencing ASF vaccine development to why consumers are concerned about ‘healthy farmers’ to how ‘zoom vanity’ translates into opportunity for Aussie pig producers to pig milk cheese... it’s all covered within this episode
Andrew Baxter joins Hypetap’s board
Australian influencer marketing agency Hypetap has appointed Andrew Baxter as a Non-Executive Director.
The former Publicis CEO joins Hypetap chief executive Detch Singh, CTO Dhruv Singh, former CEO of Mindshare Australia John Petropoulos as well as recently appointed former Havas Executive Chairman Mike Wilson on the board.
Baxter said that “Hypetap have built a terrific, sustainable and scalable business, and I’m looking forward to supporting them as they continue to grow.”
‘We’re democratising loyalty’: app to reward debit card use
A fintech start-up is promising to democratise loyalty by launching what it claims is Australia’s first credit card- and bank-agnostic rewards program.
Loyalty Republic is launching an app that will enable consumers to earn one reward point for every $1 they spend when they use any debit card anywhere, including retailers, restaurants and airlines, and bonus points when they shop with the company’s partners.
Loyalty Republic was co-founded by former American Express executive Tom Ingham and former MOJO Marketing and advertising director Katrina Gravelle, who are the majority shareholders. The board includes former Velocity Frequent Flyer CEO Neil Thompson and former Publicis and Ogilvy CEO Andrew Baxter.
Andrew Baxter interviewed by Mavardo Co-Founder, Anthony Mangos, on the Meet the Mavins podcast
The Mi3 podcast discusses the reputation agenda: If trust is now the biggest driver of growth, corporate affairs has usurped marketing
On this episode of the Mi3 Podcast, global executive search specialist Anna Whitlam, Commtract’s Vanessa Liell and Australian Pork’s Andrew ‘Billy’ Baxter warn that change is accelerating. Those that fail to quickly adapt “will just miss out…and we are already seeing that.” But Australian brands appear live to the threat: demand is soaring for comms professionals that can build relationships internally and externally – “deep specialists” that can drive reputation and integrate with marketing to deliver growth – and balance risk with reward.