In this episode, Andrew Ford chats with Andrew Baxter, a highly experienced marketing expert and business leader. They dive into Andrew Baxter’s extensive career, from his early days in marketing to leading some of Australia's most prominent agencies, and his transition into advisory roles where he now guides and mentors the next generation of business leaders.

Andrew Baxter joined radio host Omar de Silva on Enterprise Breakfast to discuss decision making in business. Andrew discussed the role business planning plays in creating a framework for decision making, as well as his executive experience in empowered leaders in his team to make quality decisions.

Andrew Baxter: ‘Business planning should be simple and practical’ To avoid getting lost in lofty, ethereal value statements, business planning should accurately and speedily spell out a company’s goals, says the Australian marketing veteran in an interview with Campaign.

Andrew Baxter is interviewed by by Omar de Silva on his weekday radio program called Moolah. Andrew discusses business failure and business success, and the need to keep abreast of changing market conditions when leading a business.

Andrew Baxter is interviewed by Omar de Silva on his weekday radio program called Moolah. Andrew discusses the power of business planning - from long term planning to annual planning, and all of the key elements a business should consider.