It’s not surprising, given Andrew Baxter’s background in marketing that he’s come up with a catchy concept for his new consulting business. The 24HR Business Plan is a product rolled out in four workshops of six hours each, with a total price tag of $24,000.

The business brings together a group of experienced business people, some of whom, like Baxter have put together portfolio careers after leaving executive jobs. 24HR Business Plan is aimed at companies employing between 50 and 1000 employees who, Baxter argues, are ready for a re-set after the challenges of lockdowns and a pandemic.

Martech firm Mutiny has landed a capital injection from investors including former Publicis and Ogilvy CEO Andrew Baxter and ex-Clemenger CEO Nick Garrett to scale its cloud-based econometric modelling platform – locally and then globally. Co-founders Henry Innis and Matt Farrugia are aiming for 200 per cent growth and a billion dollars under management in 12 months by showing marketers what's working, and what's not, in real time.

Andrew Baxter, Mike Boyd and Carmen Bekker co-host Episode 8 of Season 3 of The Marketing Commute podcast, which features Australians who are the leading the global or regional marketing effort for well known brands and organisations. In this episode they talk with Mark Sundquist, the Founding Partner of leading research and insights company, FiftyFive5. The team discusses Mark’s marketing research career at blue-chip companies Westpac and St George, as well as his role leading, building and successfully exiting The Leading Edge.

Andrew Baxter, Mike Boyd and Carmen Bekker co-host Episode 5 of Season 3 of The Marketing Commute podcast, which features Australians who are leading the global or regional marketing effort for well known brands and organisations. In this episode they talk with naomi Simson, the Founder of Red Balloon, and Shark Tank Co-Host. The team discuss Naomi’s start in the marketing industry at KPMG, Ansett Airlines, and Apple, and then how she utilised those learnings to launch the tourism experiences company, Red Balloon. Today Naomi is one of Australia’s most well known entrepreneurs and business leaders.

Andrew Baxter, Mike Boyd and Carmen Bekker co-host Episode 6 of Season 3 of The Marketing Commute podcast, which features Australians who are leading the global or regional marketing effort for well known brands and organisations. In this episode they talk with Jackie Lee-Joe, who until recently was the Global CMO at Netflix. They discuss Jackie’s incredible marketing career at international brands such as Orange, Skype and the BBC, as well as the pivots made at Netflix during the Covid-19 pandemic.