Australian influencer marketing agency Hypetap has appointed Andrew Baxter as a Non-Executive Director.

The former Publicis CEO joins Hypetap chief executive Detch Singh, CTO Dhruv Singh, former CEO of Mindshare Australia John Petropoulos as well as recently appointed former Havas Executive Chairman Mike Wilson on the board.

Baxter is currently the Chair of Australian Pork, and a Non-Executive Director at GrowthOps, Foresters Financial, Sydney Symphony Orchestra and OzHarvest, a Senior Advisor at BGH Capital, as well as the Adjunct Professor of Marketing at the University of Sydney.

Hypetap’s Founder and CEO Detch Singh says Baxter brings “a deep knowledge of the communications landscape, company governance and the influencer marketing category. We look forward to his contribution to our next phase of growth and we’re excited to have him join the board.”

Baxter: “Hypetap have built a terrific, sustainable and scalable business, and I’m looking forward to supporting them as they continue to grow.”