Episode 9 of The Marketing Commute features an interview with Paula Bloodworth, who is the Global Group Strategy Director at Wieden + Kennedy, across the Nike account. Like all of our guests, Paula is another Australian success story in the global marketing space.
Paula’s experience spans the world, including Melbourne, New York, Sydney, Shanghai and London working with numerous clients such as Nike, Philips, Unilever, McDonald’s and Nestle.
Her global experience has been crucial in developing strategies that appreciate cultural nuance and resonate with local markets.
This was particularly beneficial when heading strategy for Nike Greater China at W+K Shanghai and again at the W+K London office on Nike EMEA, where she led the strategy for the Nike ‘Nothing Beats a Londoner’ campaign.
She has recently moved to Wieden + Kennedy’s Portland office to lead strategy globally on Nike.
