Our guest today is Chair, board director, business advisor and marketing thought leader, Andrew Baxter. This podcast episode includes:

• Andrew describing the early influences on his creativity and how that impacted his career choices. (1:58)

• The creative thinking behind redesigning the business plan model to create ‘The 24 hour Business Plan’ and how that has been so successful. (17:20)

• Elizabeth draws together three key takeaways for entrepreneurs to apply regarding mindset, attitude, and the magic of Andrew’s 60 second bbq rule! (28:25)

Australian business planning consultancy, 24HR Business Plan (24HRBP) is setting up shop in Singapore as it looks to expand its footprint across the APAC region. This, according to the consultancy, is part of its long-term growth strategy.

Alongside the new office in Singapore, the consultancy also appoints Tobias Wilson, Michel Goedegebuure and James Layard as Senior Advisors and inaugural members of 24HRBP’s Singaporean team. The newly appointed leaders were former technology, shipping and consulting CEOs, respectively.

Wilson will be leading the Singapore office and business in the country. He will report to Andrew Baxter, the founder of 24HR Business Plan.

In this week's Dynamic Duos, industry veterans Mark Coad and Andrew 'Billy' Baxter share how two cousins from regional Victoria found themselves in some of the most influential positions in the advertising industry.

On this episode of the Wise Guys podcast, Tom and Sam chat with Andrew Baxter, one of Australia’s most brilliant and successful marketers, and former CEO of Ogilvy when the agency developed campaigns such as the infamous Rhonda and Ketut commercials and the globally adopted Share a Coke campaign. Andrew speaks with us about legendary marketing campaigns, changes within the industry, what it was like being CEO of one of the largest advertisement agencies in the country and some important advice, both professionally and personally for young men in Australia today.

24HR Business Plan, a business growth consultancy, has launched a new product offering – the 24HR Marketing Plan – to further drive client growth opportunities.

Jarther Taylor will lead 24HR Marketing Plan (24HRMP), joined by renowned global marketing leaders David Rebetzke and Bronwyn Powell as the senior advisory team.

Aimed primarily at small to medium size business enterprises or larger companies with small marketing teams, 24HRMP builds on the successful principles of the 24HR Business Plan and will help organisations bridge the gap between business and marketing strategies.

Andrew Baxter, founder and senior advisor, 24HR Business Plan said the new offering enables companies to access highly experienced CMO’s to lead their marketing planning process.

It will equip companies with the ability to find market opportunities for their businesses and create a marketing strategy and actionable plan for growth and sales success.