Daniel catches up with Andrew Baxter, Founder of 24hr Business Plan. As former CEO of two of the country’s biggest communications agencies, Publicis and Ogilvy, Andrew was involved in iconic projects such as AAMI’s ‘Rhonda & Ketut’ & Coca Cola’s ‘Share a Coke’ campaign.

With his extensive career background, Andrew shares the principles every business needs to create a world leading brand, how to service customers at every step of their journey, and what components are essential for an effective business plan.

They say curiosity killed the cat, but in some cases it can land you game-changing campaigns…

Andrew “Billy” Baxter wears many hats. Since encountering his passion for Marketing early on in his career, Andrew has gone on to pursue an immensely successful career with multifaceted titles including: Chair & Non Executive Director, Senior Advisor, Professor & Founder. With three decades of experience in the industry, Andrew has acquired tips on how to stay curious and up to date with best practices in an ever-changing Advertising landscape. The secret? It’s not just about adapting to what has happened but about embracing what is happening…

Australian advertising veterans want small to medium businesses to do a regular health check on their digital marketing efforts to make sure they are getting a good return on investment and are not getting ripped off. The chief executive of independent media agency Slingshot, Simon Rutherford, and former Publicis and Ogilvy CEO, Andrew Baxter, want to help businesses who were forced to digitise in the early days of the COVID-19 pandemic navigate a complex marketing ecosystem.

Daniel catches up with Andrew Baxter, Founder of 24HR Business Plan. As the former CEO of two of the country's biggest communications agencies, Publicis and Ogilvy, Andrew was involved in iconic projects such as AAMI's 'Rhonda & Ketut' & Coca Cola's 'Share a Coke' campaign.

Daniel and Andrew speak about his extensive career in the marketing industry, the BTS of some of Australia's most famous ad campaigns and the lessons he took from his experience in starting his newest venture, 24HR Business Plan.

https://clubofunitedbusiness.libsyn.com/118-andrew-baxter-creating-iconic-advertisement

In this episode of The What's Next Podcast, Active International’s Karim Kanji speaks to Andrew Baxter, one of Linkedin’s Top 40 Influencers in Australia, who has dedicated his passion to helping companies unlock topline growth through sharp strategy and execution. In their conversation, they talk about consumer behavior changes during the pandemic, and how companies can adjust to future unforeseen circumstances.