“We set out to make business planning easier, more practical and more effective” – Andrew 'Billy' Baxter, Founder & Senior Advisor of 24 Hour Business Plan

Creating a three-year business plan can be a genuinely enjoyable and energising experience if you do it right. Yes, it involves a time commitment to work exclusively on the business rather than in it, but it shouldn't be a painfully drawn-out experience. I genuinely believe you can do it in 24 hours.

I know from experience you can create a clear and actionable growth strategy in four intensive 6-hour sessions when you bring the right team from an organisation together. And I've learned in my 30-year career it definitely helps to also have excellent facilitators – with everyone focused on sharpening the organisation’s growth ambitions into clear, concise action plans for Year 1.

Host Mark Jones is joined by Andrew Baxter for a reflection on where we are right now and how best to prepare for the year ahead. The pandemic has done more than just create uncertainty, it has impacted and changed how consumers behave. People are more likely to look and shop locally, connecting them with different communities.

In addition to this, here’s a lot on Andrew’s mind this year. This episode covers everything from trust and consumer behaviour, to Influencers, AI and Martech, data transparency through to the good old-fashioned power of creativity,

Find out which 12 marketing topics should be at the top of your mind in this episode of The CMO Show.

A great business plan can help you set up - and realise - incredible success when everyone buys into it. But you must stick to it. Here Andrew 'Billy' Baxter, Founder and Senior Advisor at 24 Hour Business Plan, explains how your business can apply the same techniques he used to drive major growth as CEO of two of Australia's largest communications agencies, and more recently as an in-demand advisor of high-profile boards.

Andrew Baxter and Mitch Edwards co-host the seventh episode of Season 2 of Next on the Menu, a podcast that focusses on the future of food. In this episode they talk with Anne Greven, the Global Head of Food and Agribusiness Startup Innovation at Rabobank. Anne shares some of the best and brightest startups and entrepreneurial businesses from around the world that are bringing innovative and actionable ideas to many global Food & Ag companies. Anne also reviews the innovation lessons she’s learned in the last 12 months or so; and discusses her thoughts on future market opportunities and challenges in the food and ag space.

Andrew Baxter and Mitch Edwards co-host the sixth episode of Season 2 of Next on the Menu, a podcast that focusses on the future of food. In this episode they talk with Adrian Turner, the former CEO of CSIRO’s Data 61, and a Silicon Valley veteran. Adrian lives and breathes innovation, and of late he's turned his attention to the world of pork. Adrian co-founded a business called Exoflare, which is a data-driven biosecurity risk management system for pork farms. APL has been collaborating deeply with Exoflare and in this episode Adrian shares the latest with our hosts, Andrew and Mitch.