Andrew was interviewed by Ross Greenwood on The Money Show about the commercialisation of the Olympic Games, from the athletes, to the sponsors, to the TV rights and all that falls in between
A simple way to beat the ad-blockers
One of the key challenges for marketers in today’s digital world is the rise of ad-blocking: the ability for consumers to choose not to receive advertising on their computers, tablets or smartphones. It’s today’s version of “no junk mail” stickers on letterboxes, putting your phone number on the Do Not Call Register, or ad-skipping technology for recorded shows on your TV.
Andrew Baxter interviewed on Channel Nine News about the upcoming Federal Election blackout period
Andrew was interviewed by Ross Greenwood, along with Nicholas Reece from the University of Melbourne, about the upcoming Federal Election blackout period and the last minute fundraising efforts of both parties to support their campaigns.
Andrew Baxter interviewed on Macquarie Radio Network about the upcoming election advertising blackout period
Andrew was interviewed by Ross Greenwood on The Money Show about the impact of the mandated blackout period on both parties' last minute Federal Election marketing efforts
Andrew Baxter interviewed on Macquarie Radio Network about the #faketradie TV ad for the Federal Election, as well as the Cannes Lions Festival
Andrew was interviewed by Ross Greenwood on The Money Show about why the #faketradie TV ad for the election went viral, as well as the Australian marketing campaigns doing well at the global Cannes Lions Festival