Creativity is an art. And art evokes emotion, good and bad. The good is uplifting, positive and powerful. The bad makes you turn away. The great marketers have always known how to use creativity as an art for good. But it’s a subjective area that’s not well understood by many senior leaders and Board members, who seek more science and more certainty. 

There are a number of lessons for every marketer in this election campaign; some classic lessons in advertising as well as branding. And some lessons learnt from elections past.

Channel Nine News ran a story on the 2016 Federal Election and the marketing campaigns behind them, interviewing Andrew, as well as George Rennie from Melbourne University and Jonathan Harley from Twitter  

Andrew was interviewed by Ross Greenwood on his 2GB Money Show about the upcoming 2016 Federal Election and the marketing campaigns behind the two majors political parties

89 per cent of retail spending still occurs in a physical store. More than ever shoppers want a great customer experience in those stores. Shrewd marketers are swinging their digital efforts back to that physical environment as customers cry out for help and suggestions, and sales assistants look to assist — both with smart devices in their hands.