On ABC radio's Grandstand Breakfast, Andrew was interviewed by Francis Leach on the power of brands in sport, particularly around the issues Swimming Australia were having in rebuilding its brand and image.

The main technology focus in the past two years for retail marketers has been online, with optimising a website or mobile app for increased sales being the primary goal. But what are marketers doing about digital technology in their stores?

The Communications Council names a new Chair, and 8 new Board Members, including Ogilvy CEO, Andrew Baxter

We were all wowed in 2008 when iTunes unveiled its Genius feature. Apart from creating playlists from your existing library, it also told you about music to buy based on what you had bought previously, what people with similar playlists to yours had added to their basket, and what you might have looked at on your last visit to the iTunes store.

Today’s smartphone can do your emails, Google searches, music playlists, Facebook and banking as quickly and easily as your computer. But it can also be a GPS device, loyalty card, credit card, camera and remote control for your TV.