Steve Jobs once famously stated that your TV and PC would never merge. He felt you leant back and switched your brain off when watching TV, whereas you leant forward and switched your brain on with a PC. But he kept dabbling in this inevitable coming together as a ‘hobby’, and Apple TV became one of the ways that you could access the web via your TV.

And now, very quietly but very quickly, over 50 per cent of Australian homes have filled up with TVs that can be connected to the internet.

Andrew Baxter is almost 100 days into his elevated job as Ogilvy's national boss. At the helm of a creative giant with responsibility for some of the country's largest brands, he sits down with Wenlei Ma to talk about his vision for Ogilvy