Andrew Baxter, Mike Boyd and Carmen Bekker co-host Episode 4 of Season 3 of The Marketing Commute podcast, which features Australians who are leading the global marketing effort for well known brands and organisations. In this episode they talk with Mat Hayward, RM Williams’ Chief Marketing Officer, about his career marketing global brands such as Quicksilver, UGG and RM Williams. And in regards the latter, that famous Ryan Reynolds and Hugh Jackman TV ad, where Hugh is wearing nothing but his RM Williams.