Trimantium GrowthOps Limited (“the Company” or “GrowthOps”) (ASX:TGO) today announces the appointment of Andrew Baxter as a Non-Executive Director on the GrowthOps board of directors. A highly regarded company director, business advisor and marketing thought leader, Mr Baxter brings more than 25 years’ experience in the marketing and communications industry, including large multi-agency businesses, as well as in growth and turnarounds.
Determining the best mix of marketing options to drive the required result for a brand
Marketers today have many options to invest their budgets in, creating something of a challenge. Which combination will drive the best results for their brand? What is the optimal mix of marketing investment and when is the best time to spend it? These questions are top of mind for the many chief financial officers, chief executives and company directors who must approve those budgets. And they are also keen to understand the degree of certainty behind the marketer’s final decision.
Andrew Baxter co-hosts Episode 7 of the second season of The Marketing Commute, featuring Jules Lund
In this episode of The Marketing Commute we are joined by Jules Lund. Jules began his career as a TV presenter for the Channel Nine Show Getaway, before moving on to host a suite of TV and Radio shows. In September 2015, Jules launched Tribe, an influencer marketplace for brands to connect with social media influencers to create campaigns aimed at the influencer's audience.
Andrew Baxter co-hosts Episode 6 of the second season of The Marketing Commute, featuring Greg Paull
In this episode of The Marketing Commute, the team chat with Greg Paull, the Principal and Co-Founder of R3 Worldwide. R3 is a global consultancy that offers marketers access to the expertise and services required to establish and administer effective multi-national agency engagements, and works with 9 of the top 20 global marketers. Greg is also co-author of three books - Global CMO, China CMO and Asia CMO, exploring how marketers are tackling digital transformation globally
Andrew Baxter co-hosts Episode 5 of the second season of The Marketing Commute, featuring Bonita Durand, VP of Global Product at Lacoste
In this episode of The Marketing Commute, the team interviews Bonita Durand, the VP of Global Product at Lacoste. Bonita started her career with L’Oreal, Revlon and Unilever, before working in Paris with Prada, Printemps and Lanvin. After that Bonita joined Gucci as Director Asia Pacific based in Singapore, before moving to Stella McCartney in London, taking the Direction of Collections worldwide. And in mid-2019 Bonita joined Lacoste in her current role.