In this episode of The Marketing Commute, we are joined by Tony Palmer. Tony is a global business leader and board member with an exceptional record of accelerating growth at leading consumer brands including Kimberly-Clark, Kellogg, and Coca-Cola. More recently, Tony is the Founder, Chairman and CEO of TropicSport, an eco-friendly sun care and skincare line free from the toxic chemicals commonly found in conventional skin and sun products. TropicSport combined Tony’s passion for e-commerce and extreme watersports, a deep commitment to the health of the planet, and his Australian roots.

This episode of The Marketing Commute features Jess Davey, CMO, McCann Worldgroup Asia-Pacific. Jess discusses what's happening in Asia - in particular the impact of Coronavirus - as China continues to struggle with what is becoming a significant economic inhibitor. For anyone looking for some insights into the Asia Pacific region, this is an episode not to be missed..

When tough times suddenly arise, marketers need to re-boot their strategies in three phases. What to do now, what to do in the interim period as they wait for the future to become clearer, and what to do to prepare for when a recovery is possible.

The onset of COVID-19 has prompted many brands to seize the moment and act authentically in unexpected and troubling times.

French group LVMH was one of the first to act, converting its perfume and cosmetics production lines to make hand sanitiser for hospitals — free of charge. It was done with grace, with production well under way before any publicity, contrary to many of today’s brands who look for a quick headline.

This episode of The Marketing Commute features Stu Gregor, Co-Founder of Four Pillars Gin, as well as the PR agency, Liquid Ideas. Stu discusses the journey behind taking Four Pillars from start-up to the number 1 gin in the world in just six years, as well as his successful 20 year old PR business.

Marketers have been drawing on the power of storytelling to persuade consumers for decades. Whether it’s been “Not happy Jan” reminding small businesses to get their listing in the Yellow Pages before it was too late, or Crocodile Dundee, and more recently his long-lost son Brian, reminding Americans what a beautiful and welcoming tourism destination Australia is, memorable and emotionally engaging brand stories have proven their success time and time again.

Yet there are challenges for those who want to use the ­storytelling technique