Andrew was interviewed by Ram Castillo on his Giant Thinkers podcast, which aims to help thousands of design students and graduates gain employment. Ram is an award winning Design Director, Blogger, top ranking Podcaster, Speaker, and Author of two internationally acclaimed books 'How to get a job as a designer, guaranteed' and 'How to get a mentor as a designer, guaranteed'. Ram and Andrew worked together at Ogilvy in the early 2000's, and the 45 minute podcast covers Andrew's view on leadership and the creative industry.

Most Australian not-for-profits set out to obtain a third of their funding each year from philanthropists and philanthropic organisations. And just as with the other two-thirds of funding, which come from governments and corporates, it is a highly competitive environment. As philanthropists consider their options regarding what social needs to support, or continue to support, the more successful not-for-profits use marketing to help them decide.

Chief executives are under more pressure than ever to drive growth. Shareholders are demanding greater returns, consumers have higher expectations, competition has never been fiercer and technology is changing rapidly. In a recent KPMG survey, 54 per cent of CEOs said that for the next few years growth was the factor most important to their company’s wellbeing.

Jan Carlzon’s 1989 book Moments of Truth (HarperBusiness) contains a timeless marketing lesson: every single time a customer comes into contact with your brand it is an opportunity to either impress or disappoint them, to win them over or to lose them.

Some of the most inspiring creativity we see each year comes from the world’s leading theatre, dance and opera companies, as well as orchestras and art galleries. Yet there’s a marketing dichotomy taking place. For such a creative industry, stand-out creativity is very rarely used to promote the arts.