Technology is enabling marketers to innovate at an incredible rate.

The focus is around the Internet of Things, where small smartchips are allowing almost any device you can think of to be connected to the internet

Interviewed on Ross Greenwood’s Money News program on 2GB about my book, “Embracing the ever evolving marketing world"

The most competitive six weeks of the Australian sports marketing calendar start in October each year. 

Racing’s spring carnival gallops into action, cricket, basketball, baseball and the A-League launch their seasons, and the AFL and NRL clubs kick off their membership campaigns for the following year. And on top of that, the major sponsors of all of them vie to leverage the dollars they’ve spent.

Consumers now spend 20 per cent of their time on their mobile devices. The big question around this move to mobile is how to best commercialise it from an advertising perspective. 

It’s a similar question to the one the internet on your desktop posed 15 years ago. A highly relevant, popular and engaging medium, but how do those content and utility providers get paid for providing all that interesting stuff to an increasing number of users? Are they providing advertising options quickly enough for brands wanting to get their message to this rapidly growing audience?

Twenty years ago, tourists visiting the heart of Australia would take a shot of Uluru, race home, get the photo developed, and be one of the first of their friends to show it off. 

In today’s more connected media world, in the click of a button you can find thousands of pictures of Uluru from every angle possible. Now tourists want their own unique experience. The ability to explore and discover something new, and share it instantaneously with their friends.