They say curiosity killed the cat, but in some cases it can land you game-changing campaigns…

Andrew “Billy” Baxter wears many hats. Since encountering his passion for Marketing early on in his career, Andrew has gone on to pursue an immensely successful career with multifaceted titles including: Chair & Non Executive Director, Senior Advisor, Professor & Founder. With three decades of experience in the industry, Andrew has acquired tips on how to stay curious and up to date with best practices in an ever-changing Advertising landscape. The secret? It’s not just about adapting to what has happened but about embracing what is happening…

In this episode you will learn:

- The importance of keeping yourself engaged.

- The key to making the complex, simple.

- How to nail the brief.

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Australian advertising veterans want small to medium businesses to do a regular health check on their digital marketing efforts to make sure they are getting a good return on investment and are not getting ripped off. The chief executive of independent media agency Slingshot, Simon Rutherford, and former Publicis and Ogilvy CEO, Andrew Baxter, want to help businesses who were forced to digitise in the early days of the COVID-19 pandemic navigate a complex marketing ecosystem.

Daniel catches up with Andrew Baxter, Founder of 24HR Business Plan. As the former CEO of two of the country's biggest communications agencies, Publicis and Ogilvy, Andrew was involved in iconic projects such as AAMI's 'Rhonda & Ketut' & Coca Cola's 'Share a Coke' campaign.

Daniel and Andrew speak about his extensive career in the marketing industry, the BTS of some of Australia's most famous ad campaigns and the lessons he took from his experience in starting his newest venture, 24HR Business Plan.

https://clubofunitedbusiness.libsyn.com/118-andrew-baxter-creating-iconic-advertisement

In this episode of The What's Next Podcast, Active International’s Karim Kanji speaks to Andrew Baxter, one of Linkedin’s Top 40 Influencers in Australia, who has dedicated his passion to helping companies unlock topline growth through sharp strategy and execution. In their conversation, they talk about consumer behavior changes during the pandemic, and how companies can adjust to future unforeseen circumstances.

“We set out to make business planning easier, more practical and more effective” – Andrew 'Billy' Baxter, Founder & Senior Advisor of 24 Hour Business Plan

Creating a three-year business plan can be a genuinely enjoyable and energising experience if you do it right. Yes, it involves a time commitment to work exclusively on the business rather than in it, but it shouldn't be a painfully drawn-out experience. I genuinely believe you can do it in 24 hours.

I know from experience you can create a clear and actionable growth strategy in four intensive 6-hour sessions when you bring the right team from an organisation together. And I've learned in my 30-year career it definitely helps to also have excellent facilitators – with everyone focused on sharpening the organisation’s growth ambitions into clear, concise action plans for Year 1.