In 2013, Ogilvy Melbourne set out to make some noise around the Melbourne Aces upcoming season in the Australian Baseball League, with a very small budget in the most competitive sporting city in the world. Over 700,000 YouTube views later, and coverage in the major Australian media, as well as ESPN, Huffington Post, Yahoo and many others in the USA, the campaign increased attendances by 22%, won an Effie, and was creatively awarded at Spikes.